Being daring and disruptive is how great pioneers conquer their industry
When I think about the great pioneers and disruptors of the past, I begin to imagine the character traits of these heroic individuals who have completely revolutionised the way we live today. Some of my favourites include Walt Disney, Alfred Hitchcock, andLeonardo da Vinci. Amongst them, they disrupted the animation and film industries, as well as the arts, science, music, and religious sectors.
Not only were they daring and disruptive, but also determined, passionate, humble, risk-takers, courageous, visionaries, and highly imaginative. In other words, they possessed the common traits of your typical serial entrepreneur of the 21st century.
great pioneers are determined, passionate, humble, risk-takers, courageous, visionaries, and highly imaginative
‘Daring’ and ‘disruptive’ are two words to also best describe Lisa Messenger – Aussie serial entrepreneur and founder of Collective Hub. It was during a recent interview with Lisa, that I discovered the real qualities and attributes of this game changer, as well as her numerous accolades from her solid entrepreneurial career within the publishing andeducation sectors.
Why we need to Disrupt:
In today’s complex world, disrupting an industry sector is part of every-day life, and a critical component to survival for any business. For companies to remain competitive and ahead of their game, company founders need to look deep into the emotional DNA of their customers, and needs of society as a whole; as well as identify the ‘gap’ between what has been conventionally offered to the marketplace in the past, and what consumer trends are now dictating.
We are witnessing a constant paradigm shift in the way our generation behaves on an everyday basis. This includes our reliance on new mobile technologies; our expectation of environmentally conscious solutions from manufacturers to combat global warming; smarter and more efficient ways to do our shopping, travel, communication, education; as well as engaging in social entrepreneurship to combat 3rd world poverty, hunger, and other social issues. Initiatives of this kind are nowadays largely driven by privately funded entrepreneurial enterprises and their founders, like Elon Musk (SpaceX), Travis Kalanick (Uber), and Bill Gates.
Welcome to the Digital Revolution:
Since starting her publishing career over 15 years ago, Lisa Messenger has witnessed a revolution in the print media industry, which is now largely dominated by the online digital space and social media. This change is as pivotal to society as the industrial revolution of the 20th century. In fact, statistics show that if ‘Facebook’ alone was a country, it would be positioned number 4, after China, India, and the US, in terms of the number of people it attracts ! 
Gone are the days where print magazines dominate retail shelves in bookstores, newsagents, airport lounges, and other consumer environments. Today, online magazines and newspapers dominate the arena, as does Collective Hub, a multi-media platform for people with big dreams and entrepreneurial spirits, and encompassing business, design, tech, social change, fashion, travel, food, film and art. According to aTEDx presentation by marketing expert - Michael Drew, “24 of the 25 largest newspapers in the US are experiencing record declines in circulation”.
The Entrepreneurial ‘Grit’:
To be seriously disruptive, you need to go against the grain of conventional thinking; expose yourself to unprecedented risks; ignore the sceptics; and follow your dreams and passions. Lisa describes this phenomenon as the entrepreneurial ‘grit’ – a core constituent of the mindset of serial entrepreneurs and disruptors. So how do you develop this trait, and is it something you can learn through education and experience, or does it come from your DNA ?
My experience in life has taught me that ‘success’, in whatever shape or form, hinges on a resilient mindset; one that is able to tolerate daily struggles, set-backs, and even failures over the long term. Looking at individuals like Lisa and many other great pioneers of the past, I firmly believe that ‘entrepreneurial grit’ can be acquired from adaptive learning and practical education that encourages creativity, thinking outside the square, and even failure. A childhood upbringing that promotes entrepreneurial thinking, combined with an ongoing positive influence from parents, peers, mentors, and other close connections, is also a powerful constituent for developing that entrepreneurial grit.
Some people might argue that your family DNA or gene dictates your overall ability to be daring and disruptive. According to Lisa however, ‘we are limited only by our own belief systems, our own ways that we perpetuate self-sabotage’. The good news therefore, is that every aspiring entrepreneur or pioneer has the power to leave an imprint on society and within their industry sector for future generations to come.