Brand Strategy & Packaging Design
Federico's Expertise + Brand Strategy & Packaging Design = A complete solution for Founder-led FMCG Brands to unlock real Growth.
In collaboration with Natalie Townsend — Designer, Brand Strategist, Packaging Specialist, and Director of Griffin Grace — Federico delivers a high-impact, end-to-end solution for FMCG brands. Whether refining existing brand and packaging or launching new products, every element is strategically aligned, commercially sound, and built to perform in the real world.
Griffin Grace, is a Melbourne-based studio helping founder-led FMCG brands make better brand and packaging decisions before they become expensive mistakes.
She works with businesses across FMCG, product-based and service-based industries, usually at the point where what they offer is strong, but the brand is not pulling its weight. Sometimes the packaging looks dated. Sometimes the identity lacks clarity. Sometimes the business has simply outgrown what got it started. That is where Griffin Grace comes in.
Natalie helps brands get clear on what they stand for, what makes them different, and how to show up in a way that feels commercially sharp and genuinely ownable. The work spans brand strategy, positioning, identity and packaging design, always grounded in the realities of shelf presence, customer perception, production and growth.
This is not about making things look pretty for the sake of it. It is about creating brand and packaging systems that work hard in the real world. Systems that help businesses launch with confidence, evolve with purpose, and scale without losing the thing that made them good in the first place.
Griffin Grace is known for bringing clarity where there has been too much second-guessing, and for helping brands move away from safe, same-same territory into something with more personality, confidence and commercial weight. No me-too branding. No design decisions that need undoing six months later.
For founder-led brands ready to sharpen up, grow up, or finally look as good as the product inside, Natalie brings a strategic eye, a strong point of view, and packaging that is built to do its job.