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Retail Coaching

Over the span of his 23-year retail career, Federico has assisted and consulted for a vast array of businesses within the retail sector, including niche / creative enterprises; manufacturers, distributors, and top-tier / iconic Australian ‘bricks and mortar’ retailers.

He has assisted 100’s of exhibitors at key festivities, events, and exhibitions, including the Reed Gift Fairs, AGHA Fairs, and Life in Style Fairs, with brand positioning, merchandising, sales, and securing interest from key accounts, buyers, sales agents, media officials, and other visitors.

Entrepreneur Coach Melbourne

His solid and diverse expertise has crossed several industries including cosmetics, fashion, giftware, pharmaceautical, fitness, health, homewares, hardware, stationery, and food and beverage.

His role across these establishments has differed, but collectively has encompassed the following specialist services:

  • Product design & development;
  • Increasing staff engagement & development through coaching & mentoring programs;
  • Development of loyalty programs to attract, build, and retain customers;
  • Product branding initiatives including strategies to expose products and services across social media;
  • Visual impact merchandising solutions including point of sale design, and innovative display systems to increase product sales and brand exposure;
  • Implementation of digital technologies aimed to increase customer base, loyalty, and consumer retention;
  • Key account management, including sales pitching of products to key buyers, account managers, retail owners, decision-makers;
  • Marketing and promotional activities to boost the awareness and exposure of the companies products and services;
  • PR activities focused on exposing the profile and brands of successful founders and CEO’s of top-tier companies;
  • Public speaking engagements including delivery of workshops, staff training programs, seminars, and business development forums;

Please contact Federico directly for a confidential discussion regarding your specific Retail needs, via phone 0408510378, or email federico@creativeentrepreneur.com.au.

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